Social Media Analytics

The participants learn how to analyze texts and multimedia content from social media and how to automatically determine the users' opinions and emotions regarding specific topics, products, persons or companies. They get to know the most important methods of social media analytics from the users' perspective. Illustrative workflows and best practices for the targeted analysis of social media texts are shown.

Offered by: FraunhoferLevel: Advanced
Location: GermanyType: Paid
Language: GermanLicense: N/A
Sector: Scientific research; Market research
Gained skills: social media monitoring; social media repositories; analysis of social media posts; semantic analysis; marketingTarget audience: sales managers; marketing managers; product managers; data analysts; application developers
Required skills: artificial intelligence; computer science; data analysis; data management; data mining; Hadoop; Java; Linux; machine learning; Python; relational database

Weekly outline