Data Science for Digital Marketing

This course is a practical introduction to how you can use data and data science techniques to improve marketing insights and manage customer interaction in web-based environments. Its content is aimed at people charged with delivering real engagement with their organisation’s clients in a digital age. Offering a practical use of data science for marketing insights it aims to help you enhance customer acquisition, retention and grow your customers lifetime value.

Offered by: University of SouthamptonLevel: Basic
Location: OnlineType: Paid
Language: EnglishLicense: N/A
Sector: Non-specific
Gained skills: data science; digital marketingTarget audience: practitioners; managers; B2B marketers
Required skills: data analysis

Weekly outline