This course is a practical introduction to how you can use data and data science techniques to improve marketing insights and manage customer interaction in web-based environments. Its content is aimed at people charged with delivering real engagement with their organisation’s clients in a digital age. Offering a practical use of data science for marketing insights it aims to help you enhance customer acquisition, retention and grow your customers lifetime value.
|Offered by: University of Southampton||Level: Basic|
|Location: Online||Type: Paid|
|Language: English||License: N/A|
|Gained skills: data science; digital marketing||Target audience: practitioners; managers; B2B marketers|
|Required skills: data analysis|